Present times mandate application development companies, their services, internet and app usage, and much more! Moreover, technological advancements are taking place at such a fast pace – there are newer and better solutions and tools available for all of us. They haven’t just made us operate smoothly and efficiently but have made our lives easier too.
Micro and macro managing tasks have become possible with all kinds of apps available in the market. Whether it is buying or selling products online – both can be done easily. The creators and influencers on social media platforms have given an impetus to organisations and businesses – both big and small!
Creators, influencers, and artists online, when endorse a product or an event, provide credibility to the same. It helps enterprises to widen their user base, increase engagement and sales, cater to a clientele that isn’t necessarily in their vicinity – to name a few crucial factors.
But this domain, now being referred to as ‘Creator Economy’ has two sides to it. Firstly, it is not all flowery and lucrative; there are downsides as well!
Yes! You read that right; even online promotions have a side that not everyone knows and isn’t entirely favourable to business owners.
Thus, it is high time we learnt something about this growing economy. Also, let us also try and understand how developing apps can be used to favour the community of creators!
Let’s get to business already!
Let’s familiarize with the Creator Economy first!
It refers to the class of independent content curators, strategists, creators, videographers, bloggers, social media influencers, etc. This economy also includes finance and software tools designed to help these content makers with monetization and growth!
This domain has over 50 million people and has become the fastest-growing small-business type! In addition, a majority of people wish to become YouTubers, age no bar!
The market size of the Creator Economy is estimated to be around $104.2 billion!! This indicates a similar growth trajectory as the Gig economy!
The issues this domain is struggling with!
I haven’t forgotten about the downsides briefly touched upon in the introduction. So, let’s see, what exactly the challenges are and why there is a need to develop apps taking inspiration from #paid software!
- Although the economy mentioned above is booming, creators and brands find it difficult to navigate the creator marketing space!
- Brand and their collab with creators, is broken and messy. The latter are at the core of any promotional or marketing activities for the brands but the problem persists!
- The major issue is finding the right creator for the right campaign. It is tough and time-taking. The increasing number of influencers on
social media platforms further add on to this problem.
Influencers work as quick fix as opposed to creators, who can prove to be beneficial in the long run too.
- A lot of money is wasted each year on scaling and tracking the brands – which proves to be futile. It leaves both creators and business persons frustrated!
Need for Category-Defining applications to help businesses
If one decides to build Category-defining apps, they can help in several ways. Let us understand how!
- Such apps can help solve the creator-brand problem. If categories are defined and applications built on those lines, they can help the right creators focus on the right kind of products and services.
- It would save time and energy for both – creative and business communitive!
- They can enable the right kind of collaboration between both the communities mentioned above. So, no one would be left frustrated!
- Since the focus will be on a particular category, it is bound to make the scaling and tracking of results of campaigns possible.
- Sales, return on investments, workflow management, etc., can be easily taken care of. WHY – because of a focused approach regarding business and target audience!
- Companies will be able to approve the content before it is published to promote their brand!
- Building a category-defining community will work wonders for creators who love what they do and give their best.
This won’t be centred around influencers, who, unlike the former, are looking to earn quick money and aren’t thorough with the nitty-gritties of a domain either!
A quick note to bring the story to an end
Creative people online are the new-age salespersons who are multi-talented. They play a crucial role in promoting businesses, their products and services.
However, what is even more important is to use their reach and followers in the best way possible; not just spend money blindly, but make sure the money spent brings in higher returns!
How can any business benefit if it keeps splurging on promotion, advertising, campaigning but gets no or negligible returns, right! The goal should be to make the best out of the invested money – the simple rule for any venture to prosper.
So, explore this domain. Get an app built that focuses on category-defining to focus on your target audience better! Approach field experts for Android app development in Canada today!
Get moving, NOW!!
