The growth of the mobile app industry is inspiring visionaries all over the world. The market is now absorbing the advantages that are being delivered by this industry in many creative ways. It is the right time to build a stranger foundation by incorporating new opportunities.
Today, with the help of this blog, we are here to share some of the best verticals for mobile app marketers to explore in 2021. Take a good look and develop a better understanding.
1. mCommerce
Customers these days are majorly dependent on mobile devices for making purchases. This practice accelerated during the lockdown period and is still being preferred in most countries. The reports suggest that by 2024, mobile commerce in the U.S. will account for a total of 44% of the eCommerce market.
Since mobile commerce is being prioritized by the users for digital shopping, entrepreneurs can incorporate the same during their brand's personalized app development. Users spending more hours on mobile implies that brands now have to deliver an exceptional in-app experience.
2. Social Media
Social media applications are also gaining a lot of popularity, and as a result, their in-app spending has increased a lot. The reason behind the soaring sales is that almost all the brands these days are switching to social media in order to reach their target audience.
The global social commerce market is expected to grow by about 34% in 2021. Almost all the different demographics are investing their time on these platforms for engagement. This presents a golden opportunity for businesses to optimize their marketing campaigns and connect with a larger user base. It is surely one of the best verticals that businesses can explore.
3. Lifestyle and Entertainment
When social distancing and quarantining became common, users started looking for advanced sources of entertainment to keep busy. This caused an instant spike in opportunities for global mobile marketers within two of the major verticals- Lifestyle and Entertainment.
Video-based online fitness apps received almost 65% downloads and have ranked more popular for users than non-video-based apps. These are generating 15% higher revenue and 40% more users. For fitness apps with a subscription model monetization strategy, mobile app marketers have a great opportunity to continue capitalizing throughout this year.
Healthcare and wellness applications are booming since January 2020. This trend will continue further as the user base will always opt for the safety of their homes over the risk of getting infected with the coronavirus.
On-demand applications have also played a huge role in helping users to fulfill their goals. These applications include grocery delivery, food delivery, etc. The studies suggest that the on-demand apps would generate almost $335 billion in revenue.
By the end of 2021, the growth CAGR of the on-demand services market is expected to reach 49% by the end of 2021, thereby increasing the opportunities within Lifestyle and Entertainment.
4. E-commerce
Both Millennials and GenZ prefer digital experiences over conventional ones. But now the trend is shifting to almost all other generations because of the pandemic. The statistics suggest that almost 84% of the users have shopped online after the introduction of COVID-19 infection. Brands that have shifted to e-commerce platforms have also observed higher customer satisfaction.
The progress within the eCommerce vertical is accelerating at a remarkable speed because it delivers-
- Easy access
- 24*7 accessibility
- Variety
- Convenience
- High return on investment
With so many benefits in store, it is hard to ignore this electronic commerce. If you haven't incorporated this trend, then make sure you contact the expert app developers for the same.
5. Chatbot
Integrating an intelligent chatbot into any app is one of the most popular growth strategies in 2021. By stimulating human-like conversation, it enables the brand to improve the user experience of their target audience.
It is also being incorporated by leading mobile app marketers for improving customer satisfaction. The bot feature solves two main purposes, user retention and revenue generation. This technology is a flawless way to bridge the gap between the users and the brands. Therefore, making one of the best verticals any brand can integrate in 2021.
These are the top five verticals that mobile app marketers can explore in 2021. If you are curious about an evergreen digital strategy then don't forget to reach out to the leading app development company in the USA. But until then, stay tuned to this space for more information.
Happy reading!
